In the 1953 classic Gentleman Prefer Blondes Marilyn Monroe’s character Lorelei Lee avows that diamonds are a girl’s best friend, a sentiment Madonna reiterated decades later in her Material Girl video, a flirty, tongue-in-cheek homage to the ’50s bombshell.
If Lorelei Lee were in the picture today, no doubt she’d buy those rocks for herself (instead of waiting for Prince Charming to do the honors) – and she’d be savvy enough to snag them at a deep discount. In other words, she would go a-shopping online. And she would wait till February when, according to a story in yesterday’s WWD, the exciting new flash-sale site Ajaline launches its revolutionary concept.
What’s in store for bling-seekers: fine jewelry and watches from internationally renowned heavyweights like Buccellati, Lagos and Temple St. Clair at an astounding 30 to 70 percent off retail, with prices ranging from $500 to $50,000.
Ajaline will focus strictly on high-end brands (forget trinkets) and the coveted items will be available, in flash-sale fashion, for limited periods of time.
We here at the Brooklyn Gal look forward to the gilt-y pleasures of shopping – or rather, browsing – on Ajaline’s brilliant new site.
After all, dreaming is still free.